Our strategy

Our strategy is designed to create sustainable economic value for our customers and our shareholders. It is focused on three long-term opportunities:

  • The significant protection gap in Asia;
  • The transition of US baby boomers into retirement; and
  • The UK ‘savings gap’ and ageing population in need of returns and income.


The Asian middle class population is forecast to double by 2020 and will then represent over half of the global middle class. This group is getting wealthier and will have significant and growing needs for protection against illness and accident.

Read more about our performance in Asia

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